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4 tips for a successful bicycle leasing story for your business

Bicycle leasing is booming. And that’s no surprise, given that it is very fiscally lucrative for your employees. We think it is great that 4 in 10 employees choose to commute by bike. What’s even better is knowing your employees are properly informed when it comes to bicycle leasing.

As an employer, you also help ensure that your employees know exactly what bicycle leasing is all about, as well as their rights and obligations. With the advice listed below, you can ensure smooth bicycle leasing for your employees!


1. Present why bicycle leasing is a good option

Did you know that bicycle leasing holds a lot of benefits for your employees? We list them all in our blog article: The 5 advantages of bicycle leasing at a glance’. On making the cost of bicycle leasing more transparent for employees, we wrote this article: How much does a lease bicycle cost?’. And for offering an insight into the tax benefits of bicycle leasing for employees, there is this blog article: ‘Why does bicycle leasing hold tax benefits for employers?’.

Share these blog articles with your employees to ensure they have the right information to make an informed decision. Chuck it on your intranet, send it in an internal email or post it in the group chat!

2. Get your employees on board with signing a contract

So bicycle leasing is beneficial, is fiscally advantageous and gives you access to a lot of great bikes. However, it does also come with certain responsibilities. Employees therefore do not borrow their bicycles without obligation, instead entering into three- or four-year contracts.

The terms of this contract are clearly set out within the cycling policy, a document drafted by you as an employer, based on a detailed template provided by us. It is a document that you should make your employees go through carefully.

Een o2o medewerker geeft uitleg over fietsleasing

As a bicycle leasing partner, we also provide the insurance your employees need in order to ride care-free on their new two-wheelers, making sure they are protected against theft and assisted in case of a roadside mechanical. Naturally, your employees should be aware of the conditions stipulated under the insurance policy.

We play an important role in this ourselves, informing employees through newsletters and blog articles. Examples of such blog articles include:

Unfortunately, we cannot guarantee that every employee reads these articles. Fortunately, as an employer, you are in a position to give them an extra push to peruse our blogs and service information sheets packed with useful information. By doing so, you are sure to help your employees make a smart move!

A banging bicycle event for your employees.

3. Set your own limits as an employer

With bicycle leasing being so fiscally advantageous, some employees might get a bit carried away with their choice of bicycle. Understandably so, because that popular racing bike, handy speed pedelec cargo bicycle or super cool gravel bike they have been dreaming of for so long is suddenly within reach.

While we live to make people’s cycling dreams a reality, we also want to avoid employees making the mistake of going for bicycles over a certain amount. Therefore, as an employer, you have the ability to set your own limits for your employees:

  • Set a maximum lease budget based on your employees’ salary or position.
  • Limit the personal contribution employees are able to make.

4. Tell them about the all-in package

Bicycle leasing is an all-in package, with your employees getting a lease bicycle plus all the services needed to enjoy carefree cycling fun. Therefore, our lease prices also include insurance and a maintenance budget. Your employees can spend this maintenance budget at a bike dealer of their choice, no matter where they ordered their lease bicycle.

This ensures that your employees’ bicycles are protected against theft and damage, as well as allowing them to maintain their bicycles properly so that they remain in top condition when they return them at the end of their lease contract. And yes, paying for these insurance policies and maintenance budgets is also fiscally advantageous!

Keeping up with maintenance is crucial for anyone leasing a bicycle, as during the lease period the bicycle is owned by o2o Bicycle Leasing. Users should therefore maintain their bikes so that they stay in good condition. And at the end of the lease? Your employees are given the opportunity to either return the bicycle or buy it over at its residual value!

Together, we can make sure employees are well-informed, enjoy a positive bicycle leasing experience and, above all, make a smart move!

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